Designer who cares for people, systems and everything

Designer who cares
for people, systems and everything

in between.

With 11 years in tech, including 5 in design, I create end-to-end solutions that simplify complexity and make digital experiences more intuitive and transparent. My work spans B2B, HRtech, and Fintech.

Curious by nature

I begin with questions — why, then how — until form and function find harmony.

I begin with questions why, then how until form and function find harmony.

Design is leverage

The best design decisions aren’t cosmetic — they change behavior, reduce entropy, and drive growth.

The best design decisions aren’t cosmetic. I know they change behavior, reduce entropy, and drive growth.

Empathy is my superpower

Empathy is superpower

I design with empathy — for the people using the product
and for the teams building it. Systems should support both.

I design with empathy — for the people using the product and for the teams building it. Systems should support both.

I design with empathy — for the people using the product and for the teams building it. Systems should support both.

Useful
Thoughtful
Playful
Well made

The principles I design by, each one intentional, and present in everything I do.

The principles I design by, each one intentional, and present
in everything I do.

I'm a Madrid-based Product Designer. Starting my career in business and project management taught me how to balance people, processes, and goals — but what truly inspired me was solving problems through design.

I believe we’re only beginning to understand what it means to design AI-first experiences, and I’m excited to help shape that future.