recent work

*

Designing the aha moment – increasing activation by 27%

AI recruiting platform. Redesigned dashboard, candidate results, and onboarding end-to-end

HRTech

B2B

Dashboard

Designing the aha moment – increasing activation by 27%

AI recruiting platform. Redesigned dashboard, candidate results, and onboarding end-to-end

HRTech

B2B

Dashboard

Designing the aha moment – increasing activation by 27%

AI recruiting platform. Redesigned dashboard, candidate results, and onboarding end-to-end

HRTech

B2B

Dashboard

Designing the aha moment – increasing activation by 27%

AI recruiting platform. Redesigned dashboard, candidate results, and onboarding end-to-end

HRTech

B2B

Dashboard

Scaling VMS from MVP to operational platform

Visitor management for high-security facilities. Designed role-aware workflows for 4 user types — cut gate check-in time, scaled to 3 facilities

WorkTech

Security

B2B SaaS

VMS

Scaling VMS from MVP to operational platform

Visitor management for high-security facilities. Designed role-aware workflows for 4 user types — cut gate check-in time, scaled to 3 facilities

WorkTech

Security

B2B SaaS

VMS

Scaling VMS from MVP to operational platform

Visitor management for high-security facilities. Designed role-aware workflows for 4 user types — cut gate check-in time, scaled to 3 facilities

WorkTech

Security

B2B SaaS

VMS

18% drop-off reduction at step 1

AI recruiting platform. Redesigned the flow with AI assistance and a visual editor

HRTech

B2B

Conversion

18% drop-off reduction at step 1

AI recruiting platform. Redesigned the flow with AI assistance and a visual editor

HRTech

B2B

Conversion

18% drop-off reduction at step 1

AI recruiting platform. Redesigned the flow with AI assistance and a visual editor

HRTech

B2B

Conversion

Kimi: Improving financial app retention

Fixed the one thing people did every day — transaction entry. Rebuilt 2 modes, cleaned up layout, reduced errors and drop-offs.

Fintech

Money saving

B2B2C

Retention

Kimi: Improving financial app retention

Fixed the one thing people did every day — transaction entry. Rebuilt 2 modes, cleaned up layout, reduced errors and drop-offs.

Fintech

Money saving

B2B2C

Retention

Kimi: Improving financial app retention

Fixed the one thing people did every day — transaction entry. Rebuilt 2 modes, cleaned up layout, reduced errors and drop-offs.

Fintech

Money saving

B2B2C

Retention

Product Designer with 5+ years of experience building B2B web and mobile apps in HRTech, WorkTech and AI products ✨

Product Designer with 5+ years of experience building B2B web and mobile apps in HRTech, WorkTech and AI products ✨

Product Designer with 5+ years of experience building B2B web and mobile apps in HRTech, WorkTech and AI products ✨

I love building products end to end, from messy problems to shipped solutions. As a former Sr. Project Manager, I design with business context, not just user flows

Hi, I'm Ana!

Product Designer

who cares about people, systems & everything in between

who cares about people, systems & everything in between

who cares about people, systems & everything in between

who cares about people, systems & everything in between

Hi, I'm Ana!

Product Designer

who cares about people, systems & everything in between

who cares about people, systems & everything in between

who cares about people, systems & everything in between

recent work

recent work

*

Designing the aha moment – increasing activation by 27%

AI recruiting platform. Redesigned dashboard, candidate results, and onboarding end-to-end

Designing the aha moment – increasing activation by 27%

AI recruiting platform. Redesigned dashboard, candidate results, and onboarding end-to-end

Designing the aha moment – increasing activation by 27%

AI recruiting platform. Redesigned dashboard, candidate results, and onboarding end-to-end

Designing the aha moment – increasing activation by 27%

AI recruiting platform. Redesigned dashboard, candidate results, and onboarding end-to-end

Scaling VMS from MVP to operational platform

Visitor management for high-security facilities. Designed role-aware workflows for 4 user types — cut gate check-in time, scaled to 3 facilities

Scaling VMS from MVP to operational platform

Visitor management for high-security facilities. Designed role-aware workflows for 4 user types — cut gate check-in time, scaled to 3 facilities

Scaling VMS from MVP to operational platform

Visitor management for high-security facilities. Designed role-aware workflows for 4 user types — cut gate check-in time, scaled to 3 facilities

18% drop-off reduction at step 1

AI recruiting platform. Redesigned the flow with AI assistance and a visual editor

18% drop-off reduction at step 1

AI recruiting platform. Redesigned the flow with AI assistance and a visual editor

18% drop-off reduction at step 1

AI recruiting platform. Redesigned the flow with AI assistance and a visual editor

Kimi: Improving financial app retention

Fixed the one thing people did every day — transaction entry. Rebuilt 2 modes, cleaned up layout, reduced errors and drop-offs.

Kimi: Improving financial app retention

Fixed the one thing people did every day — transaction entry. Rebuilt 2 modes, cleaned up layout, reduced errors and drop-offs.

Kimi: Improving financial app retention

Fixed the one thing people did every day — transaction entry. Rebuilt 2 modes, cleaned up layout, reduced errors and drop-offs.

Curious by nature

I always begin with the question Why?, then How? until form and function find harmony

Design is leverage

The best design decisions aren’t cosmetic.

They change behavior, reduce entropy, and drive growth

The best design decisions aren’t cosmetic. They change behavior, reduce entropy, and drive growth

I design with empathy — for the people using the product

and for the teams building it

I design with empathy. For the people using the product and for the teams building it. Systems should support both

Empathy is superpower

Empathy is superpower

as a designer

my principles

UsefulThoughtfulPlayful Well made

UsefulThoughtfulPlayful Well made

The principles I design by. Each one intentional, and present in everything I do

The principles I design by, each one intentional, and present in everything I do.

got a project in mind?

got a project in mind?

got a project in mind?

let’s talk hello@anna.com

let’s talk hello@anna.com

let’s talk hello@anna.com

Product Designer with 5+ years
of experience building B2B web and mobile apps in HRTech, WorkTech and AI products ✨

who cares about people, systems & everything
in between

who cares about people, systems & everything
in between

who cares about people, systems & everything
in between

who cares about people, systems & everything
in between

who cares about people, systems & everything
in between

who cares about people, systems & everything
in between

who cares about people, systems & everything
in between

I always begin with the question Why?, then How?
until form and function find harmony

The best design decisions aren’t cosmetic.
They change behavior, reduce entropy, and drive growth

I design with empathy. For the people using the product
and for the teams building it. Systems should support both

Useful
Thoughtful
Playful
Well made

Useful
Thoughtful
Playful
Well made

The principles I design by. Each one intentional,
and present in everything I do

The principles I design by, each one intentional,
and present in everything I do.